| Improvement Navigation Sector |
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• Lack of quality ‘Base Maps’ hindered the development of the high potential Turkish navigation market • Without high quality base maps, it is not feasible to create a navigable map database. • In emerging markets like Turkey, most of the time these base maps do not exist. • Navturk created its own novel process to build a navigable map database where quality base maps do not exist. • The result is much cheaper than the global players, and still in international standards (GDF). • Everybody who has a mobile device/phone or a car or an internet connection is a potential customer. Thus, car and device manufacturers, Wireless Operators and other service providers are potential customers and/or partners. • Turkish Automotive Market: 7 million existing cars (passenger car - dec/2006) – 400,000 new cars/year • Turkish Mobile Phone Market: 53 million existing mobile phone users (dec/2006) – 5 million new users/year • The demand for GPS equipment is estimated at 6 million GPS users in Germany, 12 million in Europe, 20 million worldwide. ...buraya bir grafik konabilir • It is estimated that the demand in Turkey can reach 1 million devices in the next 3-5 years |